Orbi WiFi System

Become the Best & Fastest WiFi System / Mesh Router in the Market

Goal: Introduce the idea of "wifi systems" and "mesh wifi" to consumers and be the market leader. Capitalize on Orbi's strengths and beat competitors through messaging, digital presence, technical specs, and overall look and feel.

The execution of this strategy consisted of: created information architecture, defined interface/navigation, introduced look and feel, and a winning content strategy.